“He who did not spare his own Son, but gave him up for us all—how will he not also, along with him, graciously give us all things?” Romans 8:32
Personal branding is a way of signaling to others what your unique identity, vision and values are. It’s an authentic revelation of all the things you have to offer the world.
What happens when those values or aspirations change? What happens, and how do we take the next step in our personal or professional growth? That’s where rebranding comes in.
To rebrand is to realign ourselves and our goals by harnessing new, revitalized energy. We grant ourselves new possibilities, new inspirations, and new joys. Simply put, to rebrand means to evolve.
Many people are afraid of change, even though it’s an instinctual, bioenergetic process that’s required for our spiritual growth. We are beings made of energy. We’re driven to evolve. Just like the energy that comprises us, we are constantly in motion. When we harness that powerful, catabolic potential we discover this exciting fact: that we are in an upward-trending spiral toward our highest calling.
Rebranding involves opening yourself up to new opportunities with optimism, and this mindset attracts the very best things in life. Whether it’s a new set of dedicated clients, a new service that’s in alignment with our deepest-held values, or a stronger, more supportive networking circle, we rebrand because we’re working toward something greater than we imagined before.
Energy is just like that. In an earlier blog post, I explain how altering your mindset can physically change your reality, even your biological makeup! This is exactly what rebranding does. An example of this is the branded color scheme. Branded colors are evocative of the emotional energy that’s authentic to your identity and your mission. When chosen wisely, these colors transform the attitudes of everyone who comes in contact with your brand and attracts likeminded, positive energy.
The power suit is another example of this phenomenon. A power suit is a tailored, signature work outfit meant to exude a strong sense of leadership. When you put on your power suit, you feel more confident and successful, which in turn transforms you into a person who is actually – not just potentially – confident and successful beyond their wildest dreams.
People will often rebrand themselves because their old ways of self-marketing aren’t working. Rebranding, however, is more than just a way of attracting better business. An authentic personal brand has the power to attract all the positive resources in the universe. When you change your energy, you change your material reality.
That is the purpose and magic behind rebranding. If you’re ready to embrace change, reach out to me, Amy D, Peak Performance Expert. We’ll begin that journey today!
Letting go is easier said than done. We know intuitively that it’s the best way to create and sustain peace in our lives, but a commitment to surrender can be challenging.
The rewards are great for those who take on that challenge, however. When you commit to surrendering to the givens of existence, you are essentially providing a space for the universe to work its magic.
If you step out of the way, God will take control. But the remarkable irony is that He would have done it anyway. There is literally no point in maintaining the illusion of control.
Our habitual control often takes the form of planning, plotting and scheming. We react in this way because we’re afraid that surrendering our control will lead to a total collapse of our Self. This couldn’t be further from the truth.
Our anxious reactions distract us from our deepest needs and desires. They cause us to expend enormous amounts of energy on fruitless, short-term gains, when we could be working toward sustainable success in all that we do. We could be providing a space for miracles – fortuitous opportunities – to occur in our lives.
So how do you surrender? How do you learn to trust the universe and all its synchronicity? Here are some practices to get you started.
- Discover or recover your sense of purpose. Find out what drives you, and what your most profound needs and desires are. The rest is excess.
- Act in accordance with your deepest-held values. Sometimes we maintain habitual control over parts of our lives that don’t even matter to us. Learn to be in mastery of your intentions first before clinging to those insignificant goals.
- Test your reality. We often repeat our negative reactions, because we’re committed to the illusion that we’re in control – that our attempts to manipulate the universe are working. Experiment with “letting go” and see what the results are. You’ll find that the most miraculous events happen when you surrender.
- Allow for more space in your life. Carving out time for yourself is an enormous part of surrendering. When we fill our schedules with things that aren’t in accordance with our deepest values, goals and desires, we are essentially putting our lives on hold.
Surrendering to the givens of existence provides a liberating space for you to take risks, have fun, and work toward your highest achievements in every aspect of your life.
Are you ready to let go of control, and allow yourself to arrive at the place you were meant to? If so, reach out to me, Amy D, so that together we can begin the process of achieving your highest growth potential!
ESPN just released its World Fame 100 list. It’s a list of the 100 most famous athletes in the world, rated according to several factors: endorsements, followers on social media, and number of Google searches. Here are the Top Ten professional athletes who have captured the imaginations of people everywhere:
- Cristiano Ronaldo, Portuguese soccer player for Real Madrid
- LeBron James, American basketball player for the Cleveland Cavaliers
- Lionel Messi, Argentine soccer player for Barcelona
- Roger Federer, Swiss tennis player
- Phil Mickelson, American golfer
- Neymar, Brazilian soccer player
- Usain Bolt, Jamaican sprinter
- Kevin Durant, American basketball player for the Golden State Warriors
- Rafael Nadal, Spanish tennis player
- Tiger Woods, American golfer
What do they have in common? What is it about them that draws the attention of the entire world? It isn’t enough to be talented, to have achieved greatness. To go from greatness to eliteness takes a combination of confidence, commitment, grace, and the ability to alter your world simply by your energy and presence.
Every athlete on the list is committed to their craft, to their fans, and above all, to themselves.
To be committed requires dedication, gratitude and focus for achieving your wildest ambitions. These athletes are committed to harnessing their mental and physical prowess, so that every game takes them one step closer to destiny.
They’re also committed to their fans, their teammates, and the entire professional sports industry. They express gratitude toward those whose energy and support have elevated them. LeBron James, who had fallen out of Cleveland’s favor for a spell, assured his hometown that he’d come back to them. That he always had their backs. It was a promise he kept.
To have confidence in yourself means to meet obstacles and challenges head on. The most famous athletes hold their heads up high, no matter what their critics or their opponents say. They take constructive criticism from their coaches and their teammates as valuable information that will only strengthen their game. They have an optimism for the future and see challenges as opportunities for growth, not hindrances.
Cristiano Ronaldo has often been called arrogant or narcissistic. But it is precisely his self-confidence that allows him to brush off such negative remarks and be #1 on the list. People like Ronaldo believe in themselves, and maintain their momentum throughout their entire career. They never settle for less than what they know they’re capable of.
The athletes on the list have mastered their minds, bodies and spirits so that their every movement is purposeful and intentional. Lionel Messi is a good example of this powerful grace that some have described as almost unearthly.
When you train yourself mentally and spiritually, you go beyond your physical limits. Your body is in a state of increased intuition and awareness, where it can anticipate the movements of your opponents. You begin to think on your feet and are aware of your present surroundings in a way that places everything around you at your advantage.
Changing the World
All of the athletes on the list have altered the sports industry forever. They’ve set elite expectations for their teammates and future athletes. They’re carved out new standards for peak performance and what it takes to win. All eyes are on them, not just because they’ve made history. They continue to inspire every time they compete.
Commitment, confidence, grace, positive change… these are qualities that must be cultivated every single day. If you’re a professional athlete, you can take this natural gift you’ve been given and transform it into something even more powerful than before. Reach out to me, Amy D the Peak Performance Expert, to learn how you can set an elite standard for yourself and for others in your industry.
A little over a month ago, Nike and Jordan brand released their 2017 Black History Month (BHM) collection. The design is breathtaking, highlighted by a bold yet sleek blend of color and texture symbolizing strength, harmony, and unity.
Why am I talking about shoes? Because for me, Nike’s annual BHM collection is a reminder of my personal mantra. Be the positive reflection you want to see in the world.
This advice is what I pass on to my clients as well. I mentor some of the most elite people in the world, from CEOs to professional athletes. Like the people behind Nike and Jordan brand, my clients are in a powerful position to use their creative vision to change the world for the better. You can too. Here’s how.
Expand Your Vision
Years ago, the BHM collection started from just one Nike Air Force 1 to an entire product line. The BHM collection’s message has also evolved over time, expanding from the celebration of black athletic accomplishments to the overall legacy of black leadership and achievement. Now, the collection also provides charity support with Nike’s Ever Higher Fund, and encourages others to create positive change within and beyond their communities.
You too can start small, planting a seed of positive impact and continuing to nurture it until its reaches its fruition!
Sow The Seeds Of Your Future
Even the most successful among us know that it is not enough to accumulate strictly material wealth. We, as interconnected human beings, wonder whether we are using our God-given talents to make a lasting difference in the world. Like many of my clients you are probably deeply invested in your legacy, of leaving the world a better place than when you entered it.
To achieve that, you have to re-frame your old ideas about success. True abundance, as opposed to purely material success, is all-enveloping. By committing yourself to charitable or philanthropic ventures, you ensure that your legacy is one marked by vision and inspiration. You becomes the positive reflection you want to see in the world, long after you leave it.
That’s why it is so important to prepare yourself for such a future, right here and right now.
Be A True Leader
As many professional athletes will attest, sports isn’t just about “the game.” It’s also about being a living inspiration. It’s about acting as a mirror that reflects the virtues of leadership, cooperation and dedication to a dream. The world feeds off that positive energy, creating a motivating ripple effect.
Philanthropic, charitable entrepreneurship is one way of securing your legacy as a role model and a visionary. The professional athletes who donate their time and resources to strengthen their communities are ensuring that their influence is spread far and wide.
The BHM collection is just one example of how professional athletes, marketers, businesspeople and non-profits can come together for the common goal of bettering the world. You too can be one of those leaders whose vision and legacy impacts every person you come in contact with. Learn more about my Energy Assessments for Leaders today to see where your heart is aligned, and how you can make this dream happen.