Amy Elizabeth, executive performance coach for founders and leaders in Europe
London · Europe · Middle East

An executive performance coach for Europe’s founders and leaders.

Amy Elizabeth is an executive performance coach for founders and leaders in London, across Europe and the Middle East. Coaching since 2010, she works with energy, presence and nervous-system regulation so that decisions come from coherence rather than depletion. Sessions are remote and time-zone friendly, with in-person intensives and retreats.

Beneath the Strategy

Your energy is your truest asset.

Most leaders already have the strategy, the advisers and the frameworks. What runs short is something harder to schedule: the clarity to prioritise when everything is urgent, the steadiness to lead an organisation through change, and the presence to stay connected to the people and the life that the work is meant to serve.

Amy’s work begins there. Rather than adding another model, she works at the level beneath language — energy, attunement and resonance — tending to the nervous system and the patterns that quietly drive how a leader decides, speaks and recovers. Conversations become portals. Stillness becomes strategy. The voice returns to its natural cadence, and decisions arise from a deeper intelligence rather than from depletion.

Amy has coached since August 2010 and founded Choose Evolution Coaching Solutions in 2012. Her US base is Austin, Texas, and she works with clients worldwide, across the US, the UK, Europe and the Middle East. She currently works across European and Middle East time zones and is Executive Performance Coach at ProperGP, a fund that plans to acquire football clubs. Sessions are held in English or Spanish. Read Amy’s story.

Who It’s For

For leaders whose next step is becoming.

  • Founders and CEOs in London, the wider UK and across Europe.
  • Executives leading an organisation through growth, change or transition.
  • Leaders based in, or working with, the Gulf and the wider Middle East.
  • Founders who live and lead across borders and need coaching that travels.
  • Leadership teams, investors and fund partners who set the tone for others.
What Changes

What begins to shift.

  • Clarity to prioritise what matters when everything feels urgent.
  • A regulated nervous system that recovers between high-stakes days.
  • Decisions made from coherence, not depletion.
  • Presence and natural influence in the boardroom and at home.
  • Purpose, prosperity and wellbeing aligned into one way of living.
  • Self-trust that no longer depends on doing more.
How It Works

How the work unfolds.

Every programme is personal. Most leaders begin with a conversation and enter through 1:1 Impact Coaching, which is long-term and by application.

I · Begin

A discovery call

An honest, unhurried conversation, scheduled in your time zone, about where you are and what is asking for space. Fit matters more than readiness.

II · Attune

Your programme takes shape

1:1 Impact Coaching, held remotely across European and Middle East time zones. Weekend intensives and retreats add in-person depth when the moment calls for it.

III · Embody

Coherence becomes your baseline

The nervous system unwinds from defence and decisions come from a deeper intelligence. For a longer arc, the Energy Evolution Experience runs over 6–12 months.

In Their Words

The ones she serves.

“Amy guided me through profound loss, business growth, and self-discovery.”

Heather HowleyHeather HowleyCEO · Entrepreneur

“Amy helped me unlock my courage and ability to manifest.”

DK MetcalfDK MetcalfAthlete · Actor · Entrepreneur

“Amy saved my marriage and helped me find my voice.”

Edwin JacksonEdwin JacksonAthlete · Entrepreneur · Philanthropist
Questions

Executive coaching in Europe, answered.

What does an executive performance coach do?

An executive performance coach helps leaders sustain clarity, energy and judgement at a high level over time. Amy’s approach works beneath strategy, with the nervous system, presence and the patterns that shape how you decide and lead. The aim is performance that comes from coherence rather than depletion, so you can lead well without sacrificing the life around the work.

Does Amy work with executives in London and across Europe?

Yes. Amy works with founders and executives in London, across the UK and Europe, and in the Middle East. She currently works across European and Middle East time zones, so sessions can be scheduled within normal working hours rather than late at night. Her US base is Austin, Texas, and clients join from around the world.

Can founders work with a performance coach remotely?

Yes. 1:1 Impact Coaching is held remotely, which suits founders who travel or live across borders. The work is relational and energetic rather than screen-heavy, so it translates fully to remote sessions. When deeper immersion is useful, Amy also offers in-person weekend intensives and retreats. Sessions are available in English or Spanish.

How is this different from traditional executive coaching?

Traditional executive coaching often focuses on goals, behaviours and frameworks. Amy works at the level beneath language — energy, attunement and resonance — so that change starts in the nervous system and the patterns underneath behaviour. Clients do not come to be told what to build; they come to hear what is already asking to come through, and to lead from there.

How long is a coaching programme?

1:1 Impact Coaching is a long-term container, offered by application, and shaped around each client. The Energy Evolution Experience is a deeper programme that runs over 6–12 months. Weekend intensives and retreats offer a shorter, in-person entry point. Every route begins with a discovery call to explore what fits your season of leadership.

An Invitation

If you feel the pull, let’s begin.

Amy works with a small number of leaders at a time. There’s no pressure here — only an honest exploration of fit.

Book a discovery call

Explore 1:1 Impact Coaching · Offerings & retreats · About Amy
From The Field: How to be an Emotional Leader · Stop Forcing Growth
Also: Performance coaching for footballers